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👩🏽‍💻 How One Woman’s Dance Class Dilemma Turned into a Global Fitness Empire


How One Woman’s Dance Class Dilemma Turned into a Global Fitness Empire

If you’re reading this on a Friday, surprise! I’ve made a little change.

What used to be called the Corporate Exit Plan is now the Weekend Write-In Chronicles.

This new name ties directly into our signature concept—the “write-in,” where you can craft your entire business plan in just one weekend.

It’s all about giving you the tools and inspiration to kick off your weekend with purpose, so you can start building your side business without feeling overwhelmed.


Ready to dive into a story that’s sure to light a fire under your side business dreams?

Today, we’re talking about Payal Kadakia, the brilliant mind behind ClassPass.

Her journey from a frustrating dance class search to building a multi-million dollar business is packed with lessons that can fuel your own entrepreneurial journey.

Let’s jump in!

From Frustration to Inspiration: The Birth of ClassPass

Picture this: It’s 2011, and Payal Kadakia, a 28-year-old MIT grad juggling her job at Warner Music Group, is struggling to find a ballet class that fits her busy schedule.

After an hour of searching, she’s had enough.

But instead of giving up, she thinks, “What if I could solve this problem for everyone?”

That’s how ClassPass was born.

Payal didn’t just want to make it easier for people to book fitness classes—she wanted to help them connect with their passions and find joy in movement.

Starting Small, Dreaming Big

When Payal launched ClassPass, there was no fancy office or big budget in sight.

She and her friends worked out of coffee shops and her apartment, using free tools and stretching every dollar.

It’s proof that you don’t need a lot of money to start your business—just a great idea and the determination to make it happen.

When Plan A Doesn’t Work, Keep Going

Starting a business isn’t a straight path, and Payal’s journey is no exception.

Her first attempt, Classtivity, didn’t take off as planned.

But instead of giving up, she listened to feedback, made changes, and in 2014, she rebranded as ClassPass.

The new subscription model? It was a game-changer.

Remember, if your first plan doesn’t work, don’t be afraid to pivot.

Sometimes, a change in direction is exactly what you need.

Growing from a Small Start to a Big Success

Once the new ClassPass model was in place, growth skyrocketed.

People loved it, investors noticed, and soon enough, ClassPass was in cities all over the world.

But no matter how big the company got, Payal stayed true to her passion for dance and fitness.

What Can You Learn from Payal’s Journey?

Here are some takeaways from Payal’s story that you can apply to your side business:

  1. Spot the Problems: What frustrates you could be the start of something big.
  2. Start Small: Use what you have. You don’t need a lot of money to get started.
  3. Be Open to Change: If your first idea doesn’t work, be ready to pivot.
  4. Build a Strong Foundation: Make sure you’re solid before you start scaling.
  5. Follow Your Passion: Let your love for what you do guide you.

Ready to Take the Next Step in Your Side Business?

Feeling inspired? I hope so!

Payal’s story shows that with a solid idea, hard work, and the ability to adapt, you can turn your side business into something extraordinary.

The waitlist for our Ladies Weekend Write-In Workshop is filling up fast, and spots will be released soon.

If you’re serious about launching your side business, now’s the time to act—join the waitlist today before it’s too late!

Remember, every successful business starts with a single idea. What will yours be?


Kristina Portella

From Blank Page to Business Plan in a Weekend

Website | 👩🏽‍💻Writing Workshops

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